Privacy Policy

Dean Associates Limited is a company incorporated in England and Wales with company number 6173974. Registered Office: 68 Carthew, London W6 0DX. Telephone: +44 1646 661 646.

This policy applies to personal information held about individuals, companies and other organisations.

By using, you are indicating your acceptance of this Privacy Policy, you clearly consent to our use and disclosure of your personal information in the manner prescribed in this Privacy Policy.

Please note that your Personal Information will only be stored and processed on our computers in the United Kingdom and with express permission of the owner of that data.

The laws on holding personal data in the United Kingdom may be more stringent than the laws applicable outside of the UK and Dean Associates will hold and transmit your information in a safe, confidential and secure environment.

When do we collect your data?

Clients: When you pass on an enquiry or request support from us.

Families: When you speak to us on the phone or email us when instructing us on your educational requirements.

What sort of data do we collect?

Contact details


Contact details
Details on children’s dates of birth
Details on children’s previous academic records
Ad hoc data to be provided on request when required by the schools.

How do we use your data

To provide education updates when important changes take place in the education world.

To share with schools to ascertain availability of spaces for children.

To share with schools to support the application process for a family.

Do we use for marketing purposes:

Clients and Families:


Where is your data held:

Clients and Families

On secure and encrypted emails.
On Solve database which is GDPR compliant

How do we protect your data?

Data security matters to all us. With this in mind we will treat data with the utmost care and take all appropriate steps to protect it.

We secure access to all areas of our websites and apps using ‘https’ technology.

Access to your personal data is password-protected.

We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.

How long do we keep your data?

Whenever we collect or process personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.

At the end of that retention period, your data will either be deleted completely.

Who do we share personal data with?


Schools when identifying education options for a family.

What are rights over personal data?

You have the right to request:

Access to the personal data we hold about you.
The correction of your personal data when incorrect, out of date or incomplete.
For example, when you withdraw consent, or object and we have no legitimate overriding interest, or once the purpose for which we hold the data has come to an end (such as the end of a work).
We don’t do direct marketing with data.
That we stop any consent-based processing of your personal data after you withdraw that consent.
You have the right to request a copy of any information about you that the Dean Associates holds at any time, and also to have that information corrected if it is inaccurate.

To ask for your information to be amended or deleted, please contact our Customer Services team on

We will always action your request.

Your right to withdraw consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. Dean Associates will always follow your instructions on this.

Direct marketing

Dean Associates will never use any personal information for marketing or sales purposes.

Checking your identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

Contacting the regulator

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

You can contact them by calling 0303 123 1113.

Or go online to

If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.